If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

C. True Coleman faced a dilemma all too common for many brides in search of that perfect wedding dress. The bride-to-be wanted something they would feel special and comfortable in while celebrating ...

AR developments are part of a bigger push for traditional brick-and-mortar retailers to woo consumers into their stores rather than opting to shop online. Hemant Mishra/Mint via Getty Images It’s ...