Spotify is testing a new, more interactive ad format designed for podcasts: the in-app offer. Instead of prompting listeners to remember a coupon code or visit a specific website address, the in-app ...
Fubo launched a new connected TV (CTV) ad format, The Triple Play, that lets advertisers feature branded video content alongside curated programming and creative assets, per a press release. Walmart ...
NEW YORK, Oct. 22, 2024 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its latest initiative, "Ad Format Idol," aimed at ...
NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced it is further enhancing its ad inventory with a new proprietary ...
Are you a print subscriber? Activate your account. 4 hours 50 min ago By Sean Gately - 4 hours 50 min ago By Erika Wheless - 5 hours 20 min ago By Olivia Brown - 5 hours 20 min ago By Asa Hiken - 5 ...
Google is testing a new, smaller format for Home Services Ads (HSA). Instead of featuring a few providers and links to more results, the new format asks users to enter their ZIP code and the type of ...
ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white space ...
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