Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

DELRAY BEACH, Fla., Jan. 15, 2026 /PRNewswire/ -- According to MarketsandMarkets™, the Augmented and Virtual Reality Market ...

Augmented reality surgical navigation integrates computer-generated images like an MRI or CT scan with intraoperative visualization of the surgical field, essentially merging the virtual and physical ...

AR is a promising new technology that can help improve both the way businesses operate as well as how business or consumer customers experience products and services. September 25, 2020 Even before ...

Meta Platforms has a long-term growth opportunity with augmented reality glasses. Orion has the potential to disrupt the market like the iPhone. If priced between $700 and $1,200, Orion and future ...

Digital beauty tools are no longer gimmicks. Virtual try-ons for skincare are reshaping how people choose products by reducing guesswork, minimizing irritation risks, and aligning purchases with real ...

Recent advances in virtual reality (VR) and augmented reality (AR) have introduced transformative approaches to molecular visualisation and interactive modelling. These immersive technologies allow ...

Virtual Reality is a computer-generated simulation that allows users to interact with a three-dimensional environment. The four elements that characterize virtual reality and differentiate it from ...

Army leaders say they are expanding virtual training to cut down on temporary duty assignments where soldiers travel for ...