While the controversy over behavioral tracking and ad targeting has generally seen lawmakers taking a skeptical or outright hostile stance given privacy concerns, a recent report from the FCC reminded ...

Age- and gender-based demographics -- a staple for targeting consumers in media plans and buys since the 1960s -- is still the predominant targeting criteria used by most ad agency executives, but it ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...