Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

MOUNTAIN VIEW, Calif., March 28 — Qubole, a leading provider of the next generation Cloud Big Data platform, is proud to announce that Shrikanth Shankar, VP of Engineering, will lead a tutorial at the ...

Big data refers to the massive volume of information that cannot be easily processed or analyzed using traditional methods, such as using standard databases and software. Big data comes from many ...

One implication of ubiquitous sensing as evidenced by the rapid growth of the Internet-of-Things (IoT) is the explosive increase in data being collected. This data comes from myriad sources: According ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Big data analytics tools have become indispensable, as they offer the insights necessary for organizations to make informed decisions, understand market trends and drive innovation. These platforms ...

Big data refers to extremely large and complex data sets that are so massive and intricate they cannot be managed or analyzed by traditional data processing tools. In life sciences, these vast ...

Today’s “big data stack” includes databases, data management and integration software, and data analytics tools—all critical components of an effective operational or analytical data system. But all ...

Robert Kirkpatrick is Director of UN Global Pulse, an innovation initiative of the Secretary-General on big data and artificial intelligence. Felicia Vacarelu is the Communications Officer of UN ...

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...