Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...
Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI ...
In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...
Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates ...
Even when it ranks in Position 1, MailOnline loses over half its clicks when AI Overviews appear in Google’s search results. Calling the click-through rate (CTR) “pretty shocking” Carly Steven, SEO ...
Two studies released last week indicate that Google’s AI Overviews are having a negative impact on click-through rates from online searches, which could ultimately reduce traffic to original sources ...