The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

SAN FRANCISCO (CN) — A federal judge on Tuesday denied Colgate’s request to dismiss class action false advertising claims from consumers who say the company lies about the recyclability of their ...

Luke Wilson will star in an ad for Colgate Total in the Super Bowl, marking the first time the company will advertise its flagship toothpaste brand in the game. “It’s not an insignificant decision,” ...

Last week, I womp-womped the beginning of Pride month commercial season by calling out Bud Light for their rather cynical attempt at brand queerance by having straight ambassadors Amy Schumer and Seth ...

Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort. Wilson is a ‘close talker’, much like Judge Reinhold’s character in ...

(Reuters) - Colgate-Palmolive Co's shares sank on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices to spur enough demand.

Colgate toothpaste broke new ground for Mexican television by featuring a gay couple in their latest commercial. Launched in time for pride month, the company is using the hashtag #SmileWithPride to ...

Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...