There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

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A new generation has found a high-tech way to embrace a fashion rule that first boomed in popularity in the 1980s—color analysis. For decades, trained consultants have worked with clients to help them ...

"Deep winter is one of three sub-seasons within the general winter palette," says Mahoney, with the other two being "bright ...

Are you a summer? Or perhaps a winter? No, I’m not asking you about your preferred season. I’m talking about color analysis – the latest TikTok phenomenon that might just change the way you get ...

A while back, I used an app to figure out if I was a deep winter, cool summer, clear spring, or warm autumn. Like many others, I hoped it would help me avoid colors that wash me out and find those ...

Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten Welsch of ATX Color Studio explain the rise in demand for structured color ...

EVER WONDER WHAT YOUR BEST COLOR? MOSTLY, I TEND TO WEAR GRAYS. I DO WEAR SOME BLUES AND PINKS. WEARING THE RIGHT COLORS CAN BE TRANSFORMATIVE, SAYS ATSUKO CHAPA. FOR ME, IT’S MORE LIKE FINDING A NEW ...