There was a lot of belly aching with computer makers surrounding the Ultrabook platform from Intel. The source of the bother for the computer makers was that Intel promised the Ultrabook would come in ...

What does Princess Fiona, Shrek’s fairy tale heroine, do with her personal computer? Tracks auctions on YeBay. DreamWorks Animation SKG teamed with Hewlett-Packard Co. to promote both “Shrek the Third ...

HP is preparing to launch an eight-week long, $40 million advertising blitz. Billed as "Let's Do Amazing," the ad campaign is HP's first in some five years, and the company has signed on some ...

Facepalm: In an advertising campaign that could be described as either bold or a bit like when Kevin Spacey released his Let Me Be Frank YouTube video, ads for the much-loathed HP are running in ...

Advertising isn’t one medium or another anymore -- and a new campaign from Hewlett-Packard and ad agency 180 LA blends emerging media with traditional to create an entirely new hybrid. "The agency had ...