Content analysis is a research technique used in management, marketing, health, and the social sciences to analyze verbal and written material. The technique uses a set of codes to reduce volumes of ...

A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals, talk about their research and findings. We interview Professor Kimberly Neuendorf of ...

Coming up with unique and relevant content ideas that rank well and garner click-throughs is a crucial task for digital marketers now more than ever. As companies continue to produce more and more ...