Although there are a lot of programs on the market to help you create and manage an email marketing campaign, if you already have Microsoft Excel and Outlook, there is no need to spend any money ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Excel used to be the poor schmuck’s database, with spreadsheets that just sort of sat there. You could create something more sophisticated with LOOKUP functions, but they were a huge hassle to set up.