A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...

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Unpack the complex world of customer data, exploring its various definitions, categories and the role personalization plays in its collection and use. The definition of customer data is any ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...