Nida is a tech and telecom journalist with more than five years of writing experience. She graduated from the University of Toronto with a BA in journalism. Anyone who has stayed with any company ...

You may have heard that Verizon has given special discounts to loyal subscribers over the years. Is there any truth to this, and is there really a discount for loyal customers? The answer is a bit ...

Now is an excellent time for brands to rethink how they invoke and nurture customer loyalty and even use it as a one-time way to entice new customers. For too many brands, loyalty programs are ...

Discounts have always been a go-to strategy for attracting and retaining customers. When competition heats up and capturing customer attention becomes more challenging, many brands fall back to using ...

Verizon is reinstating discounts for some customers who threaten to leave the carrier. The retention discounts are triggered by initiating a transfer PIN from within the My Verizon app. After emailing ...

(By Roy Williams) Adrenaline is a neurotransmitter that increases blood flow to the muscles during times of excitement and creates involuntary recall of events. When there is adrenaline in the blood, ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

Verizon is on the damage control path as loyalty discounts are being offered to some customers who really threaten to leave the network. These discounts are triggered by initiating the transfer PIN ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...