Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

Customer success teams share many responsibilities across companies. They need to ensure that customers are achieving value with a company’s products or services. The teams work to build relationships ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

STAMFORD, Conn.--(BUSINESS WIRE)--Major changes in business operations and consumer behavior since the start of the COVID-19 pandemic have increased demand for advanced customer experience (CX) ...

AI is raising service standards at the same time that economic pressure is forcing companies to do more with fewer resources, ...

Contact center AI is increasingly integrated directly into call center software, making advanced capabilities available to agents without added complexity. AI bots now help answer routine questions, ...