You often hear entrepreneurs say, “We don’t know what we don’t know,” when talking about deficiencies in data gathering. But when you have data in silos, it’s more a case of “We don’t know what we DO ...

Employee data is every detail a company collects about its employees and encompasses both basic and specific information.

In today’s fast-paced and information-driven world, making well-informed decisions requires more than just intuition. It demands access to reliable data, efficient analysis, and clear visualization.

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

The importance of digital marketing continues to grow for brands worldwide. In 2023 alone, brands’ spending on digital advertising grew by over 10% across the globe. The advent of digital marketing ...

Interview on Ontada research presented at ISPOR 2024. Use of real-world data in research demands that data pulled from electronic health records are accurate. New research from Ontada shows how doing ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success. When ...