Business and Financial Times on MSN
Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...
VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions
LOS ANGELES--(BUSINESS WIRE)--Software and data platform, VideoAmp, today announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide ...
ZME Science on MSN
Meet Stephen Quake: The Scientist Who Treats Biology like Physics and Turned Life Into Data
Biology has always been an unruly science. Cells divide when they want to. Genes switch on and off like temperamental lights.
Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...
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