Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

As with any technology, the challenge to gaining proficiency is not being afraid to venture into the unknown. As Mark Twain noted, “the secret of getting ahead is getting started,” and a strategy to ...

Data mining is a buzz term that many people have heard in recent months or years. However, this tool for understanding the world that we live in remains underappreciated and generally misunderstood by ...