“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Goldberg, CRO at Method Media ...
Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...
One of the most fundamental units of networking are the interconnect networking technologies — the protocols and frameworks that enable one device to connect to another in a standardized way. In ...
The U.S. Patent and Trademark Office granted a patent To PubWise, a platform born from header bidding and pre-bid strategies, that significantly reduces bid requests to achieve performance for ...
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