Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection Counsel managing large international trademark portfolios ...

The distinction between language acquisition and language use has been a source of contention among those who study L2 interaction. However, as featured in The Modern Language Journal (in 1997-1998, ...

The contents of this article are a pragmatic, simplified, and adapted version of John Austin’s (1962) work on speech act theory (SAT), first presented at Oxford University between 1951 and 1954 and at ...

This is a preview. Log in through your library . Journal Information A refereed publication, The Modern Language Journal is dedicated to promoting scholarly exchange among teachers and researchers of ...

Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...