In response to the evolving dynamics in the news industry, News Direct, an innovative, key player in the newswire business, is taking proactive steps to redefine its role in the world of news ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Lufthansa Group announced a new distribution strategy on Tuesday that de-emphasizes the global distribution channel in favor of direct bookings on its online consumer portals and its new travel agent ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...

While the recent meltdown of the dot-com sector has raised concerns about Internet business models in general, there is little doubt that “channel power” – the use of electronic distribution channels ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

In December of 2007, the possibility of Dell inking deals with big, two-tier distributors seemed like a pie-in-the-sky idea. Ingram Micro CEO, Greg Spierkel, said at the time that he'd be surprised if ...

Three global trends are reshaping travel distribution business models and threaten to weaken the connection between airlines and their customers: shifting customer behavior on both retail and business ...