Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

D2C marketing allows a business to sell directly to consumers, cutting out the need for intermediary retailers. Many, or all, of the products featured on this page are from our advertising partners ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

Sending non-individualized marketing material relating to similar products/services previously purchased. Categorizing certain consumer groups by adding common criteria (added by Orrick: for example, ...

Marketers use a variety of tactics and marketing campaigns to convey messages to consumers and drive more sales and brand awareness. A marketing ploy is essentially a clever tactic used by marketers ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...