Search Engine Land

Google AdWords To “Strictly Enforce” Display URL Policy

PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...
Search Engine Land

Yahoo Test Removes Display URLs On Select Text Ads

Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a ...
Search Engine Roundtable

Google Finally Begins Enforcing The Display URL Policy

Since early February we were warning Google AdWords advertisers that Google would be enforcing the display URL policy, where the display URL must match the destination URL. The policy enforcement was ...
Search Engine Roundtable

Google Ads Still Displaying Emojis In Display URL

Again, Google is still showing emojis in some Google Ads display URLs. We saw it in 2019 and in 2016 and here is another example from Brian Freiesleben in 2020. A search for [avocado recipes] brought ...
9to5google

Accelerated Mobile Pages can now display actual website URLs

Since launching three years ago, Accelerated Mobile Pages adoption has flourished across the web and on mobile. Google announced at AMP Conf 2019 today that it is addressing AMP’s biggest complaint by ...