The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...

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SAN FRANCISCO, April 13 (Reuters) - Google Inc. said on Friday it would pay $3.1 billion for Web ad supplier DoubleClick Inc., its biggest acquisition, accelerating a push into the graphic ad market ...

The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...