Online advertising company DoubleClick has phased out its Internet ad profiling service as part of its shift from media services, proving consumer tracking doesn't always pay. The New York-based ...

Internet advertising company DoubleClick said Friday it agreed to buy e-mail marketer MessageMedia in a deal worth about $41 million in stock--its second purchase of such services this year. New ...

Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad ...

According to the EU's competition committee, Google's $3.1 billion purchase of DoubleClick isn't a threat to competition because Microsoft, Yahoo and AOL are credible alternatives for placing ads.

Less than a month after closing its DoubleClick acquisition, Google on Wednesday announced significant but expected changes in the ad services company that include reducing its staff and selling part ...

Online marketing services company L90 said Monday that it has signed a deal to acquire DoubleClick's ad sales business. Under the agreement, Los Angeles-based L90 will acquire DoubleClick's North ...

After getting approval from the European Union for its DoubleClick acquisition Tuesday, Google promptly closed the deal and said it is eager to absorb the digital marketing company’s technology and ...

Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco ...

Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...