Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

The evolution of any boundary-pushing technology is fascinating to witness, as you can see in real time when the tool finally breaks through the initial wave of resistance and into an area where it ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying competitive. Dynamic pricing – a strategy that adjusts prices based on demand, ...

Oxford University Press may have crowned "brain rot" the word of the year, but "dynamic pricing" was also a top contender. Originally coined by economists in the late 1920s, dynamic pricing refers to ...

Vivek Astvansh does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

All sorts of consumer-facing companies seem excited about the potential to use artificial intelligence to set prices. There’s only one problem—consumers hate it. So-called dynamic-pricing strategies ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...