Temidayo Ojo is the chief executive officer of Jumia Nigeria, appointed in July 2025 to lead Jumia’s largest and most ...

Many of today’s shoppers do most of their shopping online, and they use a diverse range of payment methods. To accommodate those various methods, businesses should provide customers with the ...

There was a time when retail companies had more control over branding. That’s no longer the case. The introduction of e-commerce brought additional challenges and opportunities in branding. Now, ...

For years, it’s been believed that success in e-commerce advertising meant constantly creating new videos. Every time an ad’s ...

TikTok shop launched in the U.S. a few months ago, posing a threat to Amazon's dominance in online shopping. NPR talked to users, sellers, and experts about how the app's marketplace is working. For ...

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