Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

About 73% of marketers say they get excellent or good ROI from email marketing, up from 66% last year, according to the results of Econsultancy and Adestra's "Email Marketing Industry Census 2016." ...

Email is a part of nearly every facet of modern life. From an important report for your boss to an informal note for a family member, email is one of the main ways we communicate. That means that in ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Where the practice of law once exclusively involved hard copies of materials and correspondence, now nearly all aspects of a law practice can be managed via email. However, even the use of email ...