Picture a primordial Earth: a world of muted browns, grays and greens. Fast forward to today, and Earth teems with a ...

Color is more than a sensory pleasure; it is a tool refined by evolution. Our ability to perceive a broad spectrum of hues is a remarkable biological achievement shaped by survival pressures, social ...

Scientists reconstructed 500 million years of evolutionary history to reveal which came first: colorful signals or the color vision needed to see them. The natural world is awash with color, and many ...

The whitening agent has been banned in food products sold in the EU since August 2022, and many US firms are under pressure to remove it.

Industry experts have analyzed color trends and fashion runways to predict Pantone’s 2026 Color of the Year reveal. One hue keeps rising to the top of their forecasts. Since late summer, the color ...

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