Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

A change is afoot. Retail media, once the domain of Amazon AMZN sellers, is taking over the world. The advertising world at least. A recent report by WPP's GroupM said that retail media already ...

Pattern Group Inc. (Nasdaq: PTRN), a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, today announced that it has acquired ROI Hunter a.s., a ...

Connected TVs have revolutionized video consumption and transformed the digital advertising landscape. And as we’ve seen over recent years, an increasing number of streaming providers and broadcasters ...