Imagine Entertainment has teamed with dairy and food giant Land O’Lakes in an effort to modernize the portrayals of rural ...

It’s no secret that brands and marketing inundate your daily life. You can’t go a day without brands vying for your time and attention, but people are savvy and realize brand storytelling goes beyond ...

Imagine a CEO about to pitch the next big innovation in front of a crowd of potential investors. Instead of diving straight into statistics and projections, he begins with a vivid story about a single ...

It goes without saying that 2022 has been a landmark, if not historical turning point for WWE. The highlight was of course Triple H replacing Vince McMahon as the head of creative. But a much bigger ...

Forbes contributors publish independent expert analyses and insights. Author of Dream Teams. CEO of SHOWRUNNER. Keynote speaker. It was even reported that the NBA was considering shortening games due ...

This week's X-Terminators #3 – the only Marvel X-Men comic book out this week, in a fifth week schedule from Marvel Comics that, along with DC Comics, leaves things a little dry this week, which also ...

The pandemic ushered the era of hero-fication of everything, with brands scrambling to show their whole-hearted appreciation for nurses, doctors, teachers, delivery drivers, waiters and supermarket ...

Although he’s coming from a numbers-driven background, growth expert Julian Shapiro focuses on the emotional power of storytelling these days. “I like to think of successful brand-building as creating ...

Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...

Imagine this: You assign your students a writing prompt, and while some eagerly begin crafting their stories, others stare at the blank page, muttering, “I have nothing to write,” or “I can’t think of ...

Claire Corbett does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...