Marketers have a better chance to achieve a strong position in the marketplace when they have a strategy and then build a brand around it. The objective is to establish a single thing to be known as ...

With the year-end fast approaching, many organizations are diligently wrapping up their strategic planning for the upcoming year. While crafting a robust strategy is commendable, Harvard Business ...

As a business owner, you need to consider the various marketing strategies that will have the greatest impact on your revenues and profits. Cost leadership is one strategy where a company is the most ...

In making his case for health care reform, President Obama has mastered one of his favorite rhetorical strategies: declaring interdependence. Fixing our health care system wouldn’t just fix health ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. The term "blue ocean" was introduced in 2005 to describe ...