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First Direct bank with 1.9m customers to make major change to accounts

First Direct, a digital bank with over 1.9 million UK customers, is set to make a significant change to its savings accounts. From September 1, First Direct account holders will no longer receive ...
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‘I have a responsibility to make sure the service is seamless’ - Lucinda Scott of first direct on differentiating through rewards

Lucinda Scott, customer service director at first direct, tells Fiona Haran about the factors behind the bank’s position as the UK’s number one customer service brand. Earlier this year, ...