Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

To make Google Analytics reporting less of a game, users should review access management on a regular basis. Coordinating analytics reporting across a team can feel like whack-a-mole rather than a ...

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...

Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find your ...