Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns. Google is ramping up its connected TV advertising offerings with the launch ...

A reporting glitch in Google Ads is causing confusion among advertisers, with Demand Gen campaigns incorrectly showing as Display Network placements. Why we care. This misrepresentation could lead to ...

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the ...

As streaming services continue to evolve, Google is set to revolutionize the landscape with its new advertising network, designed to fill free streaming TV channels with targeted ads. This integration ...

With more than 1 million Web sites on the Google Display Network, marketers really need to optimize campaigns at the keyword level. So Google developed new controls and after testing, made the Display ...

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...