When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly ...

Some advertisers received an email from Google this week with the subject line, "Changes in validation logic for bid modifications." This email was sent to Google Local Service Ads advertisers who ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. Google is rolling out the new Google ...

What does being trusted mean to you? The Google Guarantee program was built on the principle that it means a lot — in fact, a 2019 Google survey of small business owners strongly reaffirmed that. The ...

If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. Proximity matters less for local service ads ranking. Service area alignment is now a more crucial ...

Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and brand without ever having to click ...