When a company’s website is well-catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers. Of course, no one wants ...

High-context communication can be defined as the type of communication where many intricate factors (such as status, social relationships, social environment, formality, non-verbal gesture, silence, ...

The Brits have long complained that many Americans don't get irony (for instance, we published a telling story from a British expat last week, and then there was the time the editor of Business ...

What's the difference between a high-context and a low-context language? If that's a stumper, I hope you're not a graduate of the Thunderbird School of Global Management. And I certainly hope you were ...

Successful communication between people that have different values and cultural reference points is difficult at the best of times. At worst it can lead to direct conflict, or war. In terms of the ...

Low-context communication can be defined as communication that is more direct, specific, and to the point. Words spoken can often be interpreted and understood literally, with fewer intricate factors ...