Data reflects the growing use of AI, including for search, too. A May 2024 Microsoft survey found that 75% of knowledge ...

Every signal. Every scoring mechanism. Every semantic pattern it uses to decide what content makes the cut. That’s what our search engineers did. They reverse-engineered how Google’s AI Overviews work ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Conversational AI is changing how people search, evaluate information, and move through digital journeys, says Matt Shenton ...

Fort Lauderdale, Florida - January 14, 2026 - PRESSADVANTAGE - Blue Interactive Agency continues to publish resources ...

Google ranks pages by using an algorithm to search its massive database of everything it can find on the internet, and find pages that seem relevant to each individual search. For popular searches, it ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

Daren Ng shares strategic insights on the evolving foundations of modern search engine optimization, reflecting how digital visibility is increasingly shaped by structure, accuracy, and long-term ...

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.