Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that dictate how it should make sounds or light up.

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego bricks may be simple, but putting them together rewards curiosity, trial and error and stubborn problem solving ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...