Opinions expressed by Entrepreneur contributors are their own. You could be the most incredible writer in the world, but that enviable talent won’t do much for you as a businessperson if you’re not ...

Writing copy that persuades consumers to give your offering a try is no easy task. Companies in saturated markets battle with competitors to earn the trust of prospects through email marketing ...

Opinions expressed by Entrepreneur contributors are their own. This article has been excerpted from Kick-Ass Copywriting in 10 Easy Steps by Susan Gunelius, available from Entrepreneur Press. Whether ...

Of course my advice to marketing folks who want to write their own ads should be, Don't—use a pro writer like me. (We're really good, and we've got mouths to feed.) But when you want or need to write ...