Optimize upper-funnel content to capture awareness, mid-funnel content to drive consideration, lower-funnel content to convert. One page, one keyword, one intent. But with the rise of ChatGPT, ...

We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused on where they search. Generative engine optimization (GEO) isn’t just another tactic – it’s ...

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

As AI-driven search evolves, traditional keyword SEO is giving way to entity optimization, a smarter, intent-driven approach that prioritizes relationships and context. Learn how entity SEO is ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually ...

Google Search may still be the search engine to rule them all, but it’s no longer the best way to find content online. There’s a plethora of AI search engines and platforms that, I’d argue, do a much ...