Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

In today's digital age, data inundates us. The sheer volume of information available to us is staggering. We can measure customer likes and dislikes and the number of strokes we took in the swimming ...

Web scraping is an automated method of collecting data from websites and storing it in a structured format. We explain popular tools for getting that data and what you can do with it. I write to ...

Have you ever found yourself drowning in a sea of documents, manually sifting through resumes, invoices, or shipping labels, only to end up exhausted and frustrated by the inefficiency of it all?

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data platform ...

Each week since 1977, researchers at the Portal Project have monitored how rodents, ants and plants interact with each other and respond to their climate on plots of land in Arizona. At first, the ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...