Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Make it more readable. This sounds so simple it’s silly, but it’s true. Readability ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...