Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

It's no secret that blog posts can go viral when they're well-written and offer valuable content. But what are the types of blog posts that are more likely to go viral? In this post, we'll look at ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and Writesonic are transforming the way small-business owners produ ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Starting and monetizing a blog may sound intimidating, but this process is entirely achievable if you do the right things. To start, you should find a niche, choose a blog name, and work towards ...