TOKYO — K-beauty’s rising clout took physical form in a chandelier-lit ballroom in Tokyo, where Korean beauty took home the gold at a beauty awards ceremony hosted by Qoo10 Japan, an e-commerce ...
K-beauty is strong in the local Japanese market. As Millennials and Gen Z consumers in Japan (born from the late 1980s to the early 2000s) seek to try Korean cosmetics that went viral on social media ...