Key Account Management (KAM) has evolved into a critical strategic function for organisations striving to maintain enduring, mutually beneficial relationships with their most significant clients.

Traditional approaches emphasize expensive tech stacks and campaigns, but even small businesses with limited resources can effectively implement ABM by leveraging existing resources, low-cost tools ...

Fastenal's investor day reiterated the company's focus on growth in national accounts and introduced new initiatives to better leverage its data-rich managed inventory business. Management emphasized ...