At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into interactive hardware.

The Smart Brick adds sound-driven, screen-free interactivity, allowing Lego builds to react to movement, proximity and play.