An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other bricks.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

A paper in Wednesday’s issue of the journal Lab on a Chip, explains how the team at MIT used what they refer to as “interlocking injection-molded blocks” — again, seriously, it’s bricks — to build a ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Just a decade ago, Lego was on the brink of bankruptcy. The company was facing mounting competition from internet and video games, Jonathan Ringen writes at Fast Company. Lego was able to turn around ...

The toy building blocks were used to create a potentially edible structure for future cultured steaks. For their study, recently published in the journal Food Hydrocolloids, food scientists from Penn ...

LEGO must think girls are dumb as bricks. The iconic toy brand is apologizing to customers after one mom took to social media to slam the Lego Group for suggesting “a group of girls among researchers ...