Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is typically to increase visibility in search engine results for a national or ...

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through ...

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

As artificial intelligence continues to redefine how customers discover local businesses, the rules of Local SEO have fundamentally changed. In 2026, ranking on Google is no longer just about keywords ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

SEO Local Guide removed the quantitative analysis that Moz and Search Metrics perform around traditional organic ranking factors and teamed up with Places Scout to get the data that made the analysis ...

Google Search Liaison confirms 'openness' has recently become a 'stronger' ranking signal for local search. Listing false 24/7 hours may backfire as Google adjusts ranking signals. Keeping operating ...

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