As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

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Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

More than 40 years ago in 1979, Texas International Airlines introduced the first modern frequent flyer program, “Payola Passes,” to thank its customers who were “heavy” travelers. Fast forward a ...

A good loyalty program encourages shoppers to come back time and again. However, not all businesses operate on the same customer frequency — and sometimes different audiences can visit the same ...