A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its ...

A marketing manager heads up a marketing department or a project or product team within the marketing division of a company. Using budgets allocated by the company, he helps develop and lead ...

Integrated marketing agency Adams & Knight in Avon, CT recently added five new employees to its growing team. Pictured are Michelle Bonner, Director of Public Relations; Karishma Pinto, Senior ...

Opinions expressed by Entrepreneur contributors are their own. In many businesses, referrals are viewed as an organic byproduct of the company successfully doing its job. If you exceed customer ...

Nearly everybody who works in marketing knows the John Wanamaker quote, “Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” You may have just rolled your eyes ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...